SAG-AFTRA Will Use Nielsen Data as Part of Enforcing Studio Pact on Streaming Content
Hola, mis amigos! ¡Prepare yourselves for a dive into the freshest Hollywood chisme, straight off the press! In a groundbreaking move for streaming, SAG-AFTRA is shaking hands with Nielsen to get their manos on some crucial streaming content data. This data isn't just numbers and charts, it's the key that will help enforce the shiny new terms of their 2023 contract with the big-shot studios in Hollywood.
Imagine this, mi gente, after a tough 118-day strike, SAG-AFTRA landed a deal in December 2023 with the Alliance of Motion Picture and Television Producers. This wasn't just any deal; it included a whopping $40 million residual bonus pool for our beloved actors shining in streaming shows. Sure, it's less than the $500 million per year they initially wanted, but hey, it's a start, verdad?
Now, let’s talk residuals. Under this sparkling new agreement, actors who star in the top-watched made-for-streaming shows will see a 75% residual bonus. ¡Qué bueno! And that’s not all, amigos. Another 25%, which amounts to about $10 million in the first year, will be tucked into a Success Bonus Distribution Fund. This fund spreads the love, distributing cash across actors in various made-for-streaming series. It’s like spreading salsa on a taco, making sure every bite is just as delicious as the last!
“New business models require new tools,” says Duncan Crabtree-Ireland, SAG-AFTRA's national executive director and chief negotiator. And claro, he’s spot on! That’s why they’re teaming up with Nielsen. By tapping into Nielsen’s Streaming Content Ratings, they can snag an "objective source of domestic viewership data for original streaming programming," as announced by both parties.
This data is like the secret sauce for SAG-AFTRA. It allows them to verify the numbers the streamers toss their way, ensuring that todos cumplen con sus obligaciones contractuales. Imagine, it’s like having a backstage pass to see the real show behind the screens!
Nielsen isn’t new to the game either. Their CEO, Karthik Rao, is thrilled, stating, “The rapid evolution of the media landscape and audience behaviors over the past decade has greatly impacted the financial models on which the entertainment industry operates.” Nielsen is proud to provide the lens through which the performance of streaming titles can be consistently and comparably analyzed.
This partnership between Nielsen and SAG-AFTRA? It's more than just business. It's a powerful combo that aims to balance the scales, making sure our favorite performers are getting their fair share of the streaming success pie. It’s about ensuring that every actor, whether they’re in the spotlight or part of the ensemble, gets a slice of the success.
So, the next time you're binging your favorite streaming series, remember that there's a whole lot of work and determination behind those captivating scenes. Thanks to SAG-AFTRA and Nielsen, our stars can continue to shine bright, knowing their talents and hard work are recognized and rewarded.
That's all for now, mis queridos lectores. Keep streaming and supporting our artists, because every click, every watch, contributes to their success. ¡Hasta la próxima!
